Don’t get stuck on naming.
Get a name that sticks!

Title Case is a strategic naming consultancy that offers the most efficient way to successfully name your brand (or anything else).

Our Services

2-Week Strategic
Naming Sprint

You’re ready to invest in your brand—starting with a strong, ownable name.
In just 2 weeks, you’ll have a curated shortlist of creative names that support your strategic criteria and appear clear from a trademark perspective.

2-Hour Naming Launchpad

You’re taking the DIY approach, but have hit a creative wall or availability roadblock.
In this collaborative workshop, you’ll learn the principles of naming, establish your strategic criteria, brainstorm names, and begin to see what’s available.

Books

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Brands

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Campaigns

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Colors, Scents, Flavors

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Companies

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Courses

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Events

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Exhibits

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Fundraisers

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Humans :)

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Podcasts

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Products & Services

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Scholarships

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Restaurants

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Books 〰️ Brands 〰️ Campaigns 〰️ Colors, Scents, Flavors 〰️ Companies 〰️ Courses 〰️ Events 〰️ Exhibits 〰️ Fundraisers 〰️ Humans :) 〰️ Podcasts 〰️ Products & Services 〰️ Scholarships 〰️ Restaurants 〰️

We’ll name anything!

Testimonials

  • "I have always felt confident in Emily's ability to ideate both in quantity and quality of new brand names. Her method is equal parts research, creativity and justification. Her presentations are both witty and practical. Emily's thoughtful approach and experience is so helpful when assembling the naming puzzle. Allow her to guide you through this important step of launching your brand with confidence."

    Gaeb Cardinale, Redesign Health

  • "Emily was able to turn a worrisome endeavor—naming my brand—into a positive, exciting experience. She clearly explained the key principles of naming, and gave me a framework to evaluate names strategically rather than emotionally. Working together, Emily navigated us towards a great name that would lend itself to an incredible brand."

    Chris TakTak, Founder of Pisces

  • "I had a fantastic experience working with Emily. From the start, I was impressed with her ability to quickly understand my vision and business model. She has an outstanding dedication to research and is thoughtful in her personalization of the experience. The process was seamless, our discussions were productive and I couldn’t be more satisfied with the result. As a matter of fact—when Emily presented me with multiple options for my company name I had a hard time picking just one, they were all spot-on! She went beyond what I had imagined possible and made the overall experience really enjoyable."

    Jessica Velez, Founder of Work Crush

Brought to you by the brain of Emily Grubman

A sought-after brand strategist and copywriter, Emily loves naming so much that she decided to niche down and focus on just that.

Learn More