Meet your
naming strategist

EMILY GRUBMAN, FOUNDER & CEO

Emily discovered her knack for naming as a brand strategist & copywriter at Red Antler (2013-2018), where she helped named companies like Burrow, Prose, and Swoon and developed product naming strategies for brands like Allbirds and Pinrose. Since 2019, she’s continued partnering with leading designers to brand and launch early-stage startups as well as support the burgeoning “solopreneur” community.

Emily approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (even though she is definitely not a lawyer). Naming is truly her favorite thing to do, and she looks forward to hearing more about your project.

Podcast Appearances

  • Campfire Circle Ep 27: The Do’s and Don’ts of Naming with Emily Grubman

    “Join us by the Campfire Circle today as Emily does a deep dive into naming strategy, providing practical advice on what to focus on and what to avoid.”

    Listen here

  • The Modern Independent Ep 24: The Nomad Lifestyle and The Art of Naming w/ Emily Grubman

    “Join us as we unpack some of the key "aha moments" Emily realized along her journey of self-discovery, how she decided on naming businesses as the niche she was really passionate about, and what it's been like living in Lisbon Portugal.”

    Listen here

  • Lone Geniuses Ep 2: Optimizing Work for Fun with Emily Grubman

    “What I love about Emily’s career path is her focus on work that’s fun. She picked naming because it’s the thing she liked doing the best. And as you’ll learn, Emily has a knack for finding the right rooms to be in and keeping it honest and real with the people she meets.”

    Listen here

Who Title Case serves

In addition to working directly with early-stage startups and independent consultants, Title Case partners with agencies, incubators, and VC firms to guide their clients & portfolio companies to great names.

If you’re interested in a potential partnership, please send an email to hello@titlecasenaming.com and we’ll set up some time to chat.

Partner Testimonials

  • "I have always felt confident in Emily's ability to ideate both in quantity and quality of new brand names. Her method is equal parts research, creativity and justification. Her presentations are both witty and practical. Emily's thoughtful approach and experience is so helpful when assembling the naming puzzle. Allow her to guide you through this important step of launching your brand with confidence."

    Gaeb Cardinale, Redesign Health

  • “Emily creates both open spaces for creativity and judicious guardrails for discerning what you're doing, and why. We collaborated together on naming a new global fashion brand and she brought this approach to the process, working directly with us to ultimately deliver unexpected and original names to the client – which crossed borders and considered international appeal.”

    Michelle Mattar, Founder of Practice

  • “We worked with Emily on a project that really needed a new name. She came prepared and delivered the best client-expectation-setting in a naming kickoff I’ve seen. Her branding agency background is obvious, and she made sure we saw design potential in all of the final names. Her process was really strategic and efficient, and we look forward to working on more projects together in the future.”

    Chad Miller, Co-founder of Funeral

  • "A business' name is so important for how that business is perceived so I only send my clients to Emily. She's amazing at creating a name that's interesting and fully represents my clients' brand. With her strategy, copywriting and branding background, she understands the whole picture and creates a name with longevity!"

    Isabel Kateman, Founder of Striped Dog Creative