2-Hour Naming Launchpad

Jumpstart your naming project with a personalized, strategic naming workshop.

Naming on your own?

After a few days (or weeks) of brainstorming, we know it can sometimes feel impossible to come up with any more names—let alone identify which ones are worth moving forward with.

Approach it like a pro

In this collaborative, 2-hour workshop, you’ll learn naming best practices, develop your strategic criteria, and brainstorm your butt off. Then, we’ll run Haloo trademark searches on all the names generated to see what’s available. Even if some are no-go’s, you’ll be equipped to continue exploring until you find a name that works.

Your Naming Launchpad

Designed for solopreneurs, partnerships, or anyone that’s tackling naming on their own but could use some help getting started (or moving past a block).

  • One part naming strategy and best practices, one part fast-paced creative brainstorm, this 2-hour workshop will set you up for success on your DIY naming journey.

  • At the end of the workshop, we’ll review all the generated names and run Haloo searches on your favorites. These trademark search reports will help determine name availability as well as the next steps in your naming process.

  • Every Launchpad experience is different! Sometimes, we generate the final brand name during our workshop; other times, a bit more work is needed depending on the trademark search results.

  • "In just one conversation, Emily totally reframed how I've been referring to my business and services. Not only is she extremely thoughtful with word choice and meaning, but her strategy background helped ground it all in the larger context of my skills, audience, and goals. I'm no longer constantly explaining what I do, because now my title makes it obvious!"

    Isabel Kateman, Founder of Striped Dog Creative

  • "It's been a great pleasure working with Emily. This session has been really helpful and productive. We have accomplished much more within this hour than I have accomplished in a few days on my own."

    Dimitri Grigorovich, Founder of Apiterra

Don’t want to name it yourself?

The 2-week Strategic Naming Sprint provides you with a shortlist of clever names that have already undergone a comprehensive trademark search.